Unlock the power of customer testimonials. Our video testimonial service gets your most valuable clients, employees and partners sharing their brand experience on camera – taking your brand reputation and credibility to new heights.
At Lyph Marketing Agency, we make video testimonial production convenient for everyone. View our portfolio of work below and discover why testimonials are good for business.
Are your marketing efforts falling flat? The key to brand success is authenticity, and video customer testimonials are among the most important and influential marketing tools to build a strong, trusted and recognizable brand.
Online testimonial videos are multi-media marketing assets featuring past or existing customers, employees or business partners sharing their first-hand experience of your brand in their own voice.
Video testimonials involve real people sharing real pain points and a unique view of your brand, products or services and forming an emotional connection with your target audience.
In today’s digital landscape, where it takes so much work to gain consumer trust, knowing how to use testimonials to grow business is a surefire way to solidify your brand’s authenticity.
Reinforce credibility and trust with relatable customer video testimonials.
Every day, prospects are bombarded with similar messaging tactics from various companies across channels. Using video customer testimonials gives your marketing efforts a human touch, tapping into a deeply rooted psychological bias where people trust the opinion of others when making informed decisions.
Businesses that have mastered how to get customer testimonials and leverage them in digital marketing facilitate a better customer experience and drive more conversions. And some are so successful in it that they rely on customer testimonials as a primary marketing tool.
Discover more benefits of customer testimonials:
Customer video testimonials serve as social proof or a stamp of approval from other clientele and stakeholders. Showcasing small business testimonials on your website and other digital platforms is an effective way to build your brand reputation and attract new clients.
Video customer testimonials trigger emotional responses in a way that text and even images can’t. The combination of words, visuals and sounds provides a 360-degree account of other customers’ experiences.This is a powerful way to convince viewers that they could benefit from the same positive experience.
One of the biggest problems businesses face is the lack of transparency and human connection. To fill that gap, customer testimonials humanize your brand, showcasing real people, relatable dialogue and honest, unscripted opinions that make your business memorable, approachable and trustworthy.
Like any other marketing tool, customer testimonials serve as free brand endorsements that help boost customer trust, engagement and sales. Studies show 2 out of 3 prospects are more likely to purchase after viewing small business testimonials, increasing conversion rates by up to 32% (Wyzowl).
Customer video testimonials are more dynamic and enjoyable compared to text. When user-generated video content is combined with brand-authored content, consumer engagement improves by more than 25% (Semrush). Invest in testimonial video production services and give your brand advocates a chance to express their brand opinions.
Compared to text-based small business testimonials, online testimonial videos are easy to share and visually interesting enough to prompt viewers to take action. Effective testimonial video services can increase your click-through rate (CTR) and dwell time, helping you rank higher on search results and drive conversions.
Our testimonial video production process begins by understanding your objectives, target audience and the key messages you want to convey. We collaborate closely with you to gather information about the people who would make excellent subjects for video testimonials.
Based on your criteria, our testimonial video production services team assists you in identifying satisfied customers or employees willing to share their experiences on camera. We ensure a diverse range of subjects to provide varied perspectives.
Before the actual video testimonial production, we help the subjects prepare their stories and highlight the key points that align with your objectives. We also answer any questions they may have to ensure they feel comfortable and confident during the interview.
Our experienced videographers conduct professional on-site or remote interviews with the subjects. We create a relaxed and conversational atmosphere, encouraging authentic and compelling responses. We also capture B-roll footage to supplement the testimonials, showcasing your products or services in action.
Our skilled editors meticulously review the footage and select the most impactful moments. We fine-tune the video testimonials, enhancing audio and visual quality and incorporating relevant B-roll footage. Graphics, music and other post-production elements are added to create polished online testimonial videos.
We share the edited video customer testimonials with your team for review and feedback. Our testimonial video production company welcomes your input and makes necessary revisions to ensure the final output aligns with your brand’s tone, messaging and visual style. Clients get two revisions per customer testimonial.
Once approved, we share the final product in your desired format and resolution. Our video testimonials service team also assists with video optimization and integration on relevant platforms, such as websites, social media or marketing campaigns.
Our testimonial video production company offers more than testimonial video services. We have an in-house team of skilled drone videographers and photographers passionate about creating content that offers your target audience a high-quality experience of your products and services.
Get a glimpse of our latest drone videography and product photography projects:
Happy customers and employees are among the best marketing resources you have at your disposal. Encourage people to share their positive experience partnering with you and reap the many benefits of customer testimonials.
Here are a few tips on how to ask for customer testimonials and capture high-quality responses:
Choose your timing carefully. Ask at their peak happiness point.
Customize your outreach for each prospect.
Establish why you’re getting video reviews, how testimonials help your business and how sharing their brand experience could benefit them as well.
Set clear expectations. Share filming guidelines and be specific about what you need.
Share examples to convince them to participate.
One great way to find out how testimonials improve business is by featuring them on your website. Highlight video customer testimonials in places where leads go to learn about your business, such as the homepage, About Us page, case study gallery and landing pages.
Leverage your social media channels to promote positive content about your brand. Sharing customer video testimonials across digital platforms shows positive brand experiences that appeal to a larger audience with similar needs and pain points.
Video testimonials strengthen your brand image. Leverage them in your email marketing and other promotional campaigns to spark curiosity among potential leads.
Set up a dedicated client testimonials page to feature reviews and case studies. This page goes into more detail about how customers benefit from your business and offerings.
Feature your video customer testimonials wherever possible. The more places prospects can see the results of your work, the higher your chances of growing your leads and sales through testimonials.
At Lyph Marketing Agency, we understand the importance of authentic and compelling testimonials in driving business growth. Our video testimonials service team works closely with you to identify your unique needs and goals and achieve your business objectives.
Here’s what you can expect when you partner with our testimonial video production company:
We collaborate with our creative department to deliver online testimonial videos that are engaging, persuasive and aligned with your brand vision. Our goal is to produce captivating and authentic testimonial videos that effectively promote your brand, build trust with your audience and drive business growth.
Our experienced team of professional videographers and photographers goes beyond surface-level, cookie-cutter testimonials. We strive to capture the emotional journey of the subject by conducting in-depth interviews and capturing genuine experiences and insights on camera.
We have an in-office studio equipped with the latest technology, giving us complete control over the testimonial video production environment. But we are also flexible. Our team can come to your site or find a mutual location to film the video customer testimonials.
We utilize state-of-the-art equipment and industry-leading techniques to deliver visually stunning and compelling video testimonials. From lighting and composition to sound design and post-production, our editors ensure the final product is polished and ready for publishing.
We understand that every brand has its own identity and target audience. Our testimonial video production services team takes the time to understand your goal, values and target market to create videos that effectively communicate your unique selling points.
Our commitment to client satisfaction sets us apart. We value open communication, collaboration and feedback throughout the entire process. More importantly, we provide regular updates and opportunities for input, ensuring the final output exceeds your expectations.
