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Social Media Marketing

Does your business have the votes of confidence it needs from social media networks? Build your brand awareness across the web and create meaningful connections with your customers and followers through social media marketing (SMM).

Lyph Marketing Agency provides social media marketing for small businesses, enterprises and multiple-location companies. No matter if you own a startup or a Fortune 500 company, our social media marketing experts can assist you with your campaign. Partner with us and let our social media marketing agency boost your brand visibility and integrity!

What Is Social Media Marketing?

Promote Your Company Story and News on the Right Platform

Social media channels have become a major source of news and information in today’s internet-driven world. But that’s not all. Social media presence is also a vital factor in search rankings and digital marketing.

Statistics show that the global population of social media users has risen to 4.57 billion, with 346 million new social media users added in 2020. Furthermore, Global WebIndex reveals that social media users spend an average of two hours and 24 minutes every day multi-networking across at least eight social media platforms and messaging apps.

As social media usage continues to grow exponentially, knowing how to market on social media is becoming more crucial in reaching your target demographics and creating brand awareness. Many marketers, however, enter the digital and social media marketing realm without fully understanding what is social media marketing and its demands. Don’t make the same mistake.

Our social media marketing specialists explain the different aspects of business-to-consumer (B2C) and business-to-business (B2B) social media marketing to help you get started with your campaign. Read on and learn what is social media marketing and how to market on social media straight from LMA’s social media marketing experts.

What Is Social Media Marketing?

Social media marketing is an online marketing method that utilizes different social media platforms, such as Facebook, Twitter, LinkedIn and Pinterest, to establish brand recognition, capture customers’ attention and connect brands with a broader, more diverse audience segment. Social media marketing for small businesses and enterprises is a powerful way to reach your prospects right where they spend their time online and bolster your brand engagement.

A dynamic, data-driven social media marketing plan can bring remarkable results to your company and turn customers into brand advocates. More importantly, an innovative social media marketing strategy positively influences your search engine optimization (SEO) and digital marketing efforts, creating more lead and revenue streams for your business.

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Digital Marketing vs. Social Media Marketing: What’s the Difference?

Engage Your Target Customers at the Right Time on the Right Platform

Many people use digital and social media marketing interchangeably. They believe that implementing various B2B social media marketing methods alone qualifies as digital marketing. However, social media marketing is only a fraction of the bigger picture.

Let’s look at the difference between digital marketing vs. social media marketing to better understand how you can leverage these marketing tactics to your advantage.

Digital marketing is an all-encompassing term that uses online and offline digital marketing tactics to promote products and services and increase profitability.

Digital marketing involves various internet marketing tactics and channels, including SEO, social media marketing, pay-per-click advertising, eCommerce optimization, email marketing and Amazon advertising.

Social media marketing, on the other hand, is one of the many components of digital marketing. It leverages various social media platforms, such as Snapchat, TikTok and YouTube, to introduce a brand, grab people’s attention and engage with prospects and customers. Social media digital marketing involves collaborating with industry influencers, posting fresh, unique content and adopting various marketing trends to convince people to take action.

Compared to other types of digital marketing, B2B social media marketing provides quicker campaign results. However, social media marketing alone is not enough. As digital marketing experts, we highly recommend you explore other internet marketing tactics that go hand-in-hand with your social media campaign to achieve sustainable, long-term success.

Digital Marketing vs. Social Media Marketing: What’s the Difference?

Many people use digital and social media marketing interchangeably. They believe that implementing various B2B social media marketing methods alone qualifies as digital marketing. However, social media marketing is only a fraction of the bigger picture.

Let’s look at the difference between digital marketing vs. social media marketing to better understand how you can leverage these marketing tactics to your advantage.

Digital marketing is an all-encompassing term that uses online and offline digital marketing tactics to promote products and services and increase profitability.

Remember, digital success is not a matter of choosing between digital marketing vs. social media marketing but combining the right marketing tactics to convey your brand message. Having both digital and social media marketing strategies is critical to finding the right customers and enhancing your online presence. The key is to ensure your social media digital marketing techniques match your objectives.

What Are the Benefits of Social Media Marketing Services

Social media marketing services have numerous advantages for startups and established brands. With the right social media marketing plan and campaign monitoring system, social media content marketing can lead to increased search traffic, better SEO,  healthier customer engagement and improved brand loyalty.

Still on the fence about investing in social media marketing services? Here are the key benefits of social media marketing to facilitate your decision-making process:

Better Online Exposure

Social media marketing is continually progressing and adapting, becoming a powerful online marketing resource for companies and brands. Social media platforms like Facebook, Twitter, LinkedIn and Instagram can dynamically increase exposure and interest in your company. With an effective social media content marketing strategy, you generate more engagements and social signals, such as likes and shares, that allow you to interact with a broader online community.

High Search Rankings

Search engines like Google and Bing now integrate updates, Tweets, profiles and comments into their results pages, recognizing the importance of social interaction. The more people share your content across social media channels, the more traffic they send to your website, and therefore, the better your search rankings.

Specific Audience Targeting

No matter how valuable and engaging your content, it won’t generate conversions if it doesn’t reach the right audience. Marketing through social media allows you to identify and categorize your ideal customers by age, location and online activities, among other metrics. Social media marketing experts determine and analyze your niche market to understand your target customers’ online behavior and craft relevant content and ads that address their needs.

Improved Customer Reach

A Global Web Index study shows that approximately 54 percent of online users utilize social media platforms for product research. Furthermore, 49 percent of consumers depend on recommendations from social media influencers when looking for brands. With a robust social media marketing strategy, you can boost your brand awareness and position your company in front of the right customers.

Complete Brand Control

Social media marketing packages are tailored to your specific needs and financial capacity. This means you have complete control over your branding, budget and social media content marketing strategy. Learning how to use social media for marketing enables you to create and maintain an image that appeals to your target audience and ensure your B2B social media marketing game is always on point.

Enhanced Customer Trust

Understanding how to use social media for marketing allows you to build a thought leadership brand and create deep, meaningful connections with your followers. Our social media marketing agency shares valuable content and engages in online conversations about your company to keep a pulse on your target market. We also use social media video marketing to showcase your client testimonials, case studies and other content that proves your brand validity. These tactics are crucial in gaining consumer trust and building intimate relationships with your followers.

Multiple Marketing Options

Besides Facebook, YouTube, LinkedIn and Instagram social media marketing, there are other social media marketing methods you can use to promote your business. These include WhatsApp, Messenger, WeChat, Tumblr and Snapchat social media marketing. Our social media marketing company performs in-depth business reviews, audience analysis and competitor benchmarking to determine the most appropriate and profitable social media marketing platforms and techniques for your business.

Increased Profitability

Social media marketing for small businesses and large enterprises is a cost-effective way to reach your ideal clients without spending a hefty amount of money. Various social media platforms allow you to showcase your products and services at a low cost. Additionally, one of the key benefits of social media marketing is it helps you reach an unlimited number of prospects across locations without doing additional work or incurring more expenses.

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How to Market on Social Media

Establish Your Business as a Topical Authority and Industry Leader

Are you struggling to get the best results from your social media marketing strategy? Becoming a thought leader does not happen overnight. However, with creative social media marketing ideas and a data-driven social media marketing business approach, you can position your brand as an expert in your respective field in no time.

From choosing the right social media channels to developing your social media content marketing strategy, every step is crucial to creating a successful social media marketing business campaign. Ready to begin marketing through social media?

Our social media marketing firm has put together the best practices to promote your business across online platforms effectively. Follow these social media marketing tips from LMA’s expert social media marketing consultants:

  • Conduct extensive market research
  • Identify the appropriate social media marketing platforms
  • Analyze your audience behavior
  • Craft engaging content
  • Engage with your followers
  • Run targeted social media advertisements
  • Combine your marketing channels
  • Partner with industry influencers
  • Optimize your social media pages
  • Ensure brand consistency across platforms
  • Conduct A/B tests of your ad campaigns
  • Analyze campaign results
  • Optimize your social media campaigns based on analytics
  • Work without a social media marketing plan
  • Copy competitors’ social media marketing ideas that do not match your branding
  • Oversell your products and services
  • Measure the wrong metrics
  • Treat all social media marketing channels the same
  • Rely too much on automation
  • Buy followers
  • Use irrelevant hashtags
  • Keep silent on comment sections and threads
  • Cross-post on your social media accounts
These B2B social media marketing processes are centered on improving your business’ social media presence and achieving your brand goals. Let us help you develop and implement a robust social media marketing business plan. Schedule a consultation with one of our social media marketing specialists and let’s turn your social media marketing ideas into a comprehensive strategy!

Social Media Management

Drive Your Customer Engagement and Brand Loyalty

Social media has created an unprecedented opportunity for businesses to engage directly with customers and gather valuable insights for brand development. With a strong value proposition and inventive social media marketing tips implemented properly, you can reach more customers online and maintain a positive online reputation — social media management allows you to do just that.

What Is Social Media Management?

Social media management is an aspect of social media marketing that involves creating, scheduling and evaluating content posted across social media platforms. Social media marketing companies leverage various social media management tools and platforms, such as Hootsuite and Onlypult, to monitor your social media presence and bulk-schedule online posts. Given the growing population of consumers who encounter new brands every day via social media platforms, social media management is imperative to stay ahead of the curve. Social media management allows you to:
  • Establish a unified brand
  • Cut down business expenses
  • Cut down business expenses
  • Take control of your online community
  • Track your campaign development
  • Increase your audience reach

At LMA, we understand that social media management is an ongoing process. That is why we stay abreast of the latest trends and market developments to unlock your brand’s full potential. Our social media marketing consultants utilize the latest technologies to manage your social media accounts and configure your campaign management processes to meet your specific needs and audience demands.

Stay on top of the evolving social media landscape and generate more business. Call us now and let’s get started with your social media management campaign!

Social Media Advertising

Boost Your Marketing Game to the Next Level

For many companies, organic reach is declining. While some of your content might acquire high engagement rates, other posts might go completely unnoticed by your target audience. Furthermore, social media algorithm updates have made it more challenging to achieve success through organic social media marketing tactics alone.

Not seeing the results you want with your Facebook or Pinterest social media marketing campaign? Fuel your marketing efforts and bring consistent sales from day one with social media advertising.

What Is Social Media Advertising and Why Is It Important?

Social media advertising is also known as social media targeting. It is the process of placing ads on social media platforms to boost your branding and elicit a response from your audience. This response could be to inquire about your products or services, purchase your brand offerings or visit your landing page.

Unlike organic social media marketing, social media advertising focuses on reaching highly targeted audience segments to increase your return on investment (ROI).

Social media advertising positions your brand in front of the right customers at the right time and platform. This social media digital marketing method is vital if you want to reach new, specific demographics fast.

Best Uses of Social Media Advertising

As more and more brands are getting on board with social media advertising, you must understand how to use social media for marketing and advertising to expand your conversion opportunities. To clue you in on how social media advertising works, our social media marketing firm enumerates the primary purposes of social media ads:

1. Introduce your brand.
2 Promote your products and services.
3. Bring attention to your special brand offerings, such as promos and events.
4. Retarget already interested prospects.
5. Send online followers to your website.

Above all, the ultimate goal of social media advertising is to generate new clients and increase your online revenue. Discover the best platforms to invest your ad money and grow your sales. Get in touch with our social media video marketing team today.

Social Media Brand Management

Connect With Your Target Audience Across Your Social Platforms

The social media marketing realm is changing fast and brand building has become even more complicated for several B2C social media marketing companies. Today, only a few brands are able to generate meaningful consumer interest online due to poor social media brand management. Don’t let this be the case for your company.

Social media brand management is all about consistently implementing the right techniques to present your business and engage with your audience on social media platforms.

What are your top social media marketing goals? What social media marketing tips do you follow? Who are your target customers? Knowing the answers to these questions is crucial to creating your online identity and getting your brand the attention it deserves.

At Lyph Marketing Agency, we offer custom social media brand management services based on your crowd culture and brand image. Crowd culture or cultural branding pertains to the shared cultural perspective of your target audience. Our social media marketing company determines your crowd culture to identify the best possible way to introduce your brand and connect with your audience. We:

  • Perform in-depth social media audits
  • Ensure your brand logos, images and social media posts align with your branding guidelines
  • Participate in social discussions
  • Develop your marketing persona
  • Establish your unique brand voice
  • Adopt your brand tone in crafting content and responding to online discussions
  • Measure the impact of your branding efforts

Let us help you build a positive brand identity and turn more customers into brand advocates. Reach out to one of our Instagram social media marketing consultants to get a free quote on your project.

Social Media Marketing Services

Supercharge Your SMM Campaigns and Drive More Sales

Search Engine Optimization (SEO)

Attract more online users to your website and increase your brand visibility with integrated SEO and social media marketing services. LMA’s Facebook social media marketing and other SMM experts perform extensive keyword research and craft SEO-optimized content that addresses your customers’ search intent to improve your organic traffic. Besides blog posts, we also create videos, infographics and other share-worthy website content to convince more social media users to click through and visit your site.

Pay-Per-Click (PPC) Advertising

According to Statista, social media PPC ad impressions increase by 20 percent year over year. Draw more impressions and engagement to your PPC ads with our social media PPC advertising services. We identify your target market, determine high-performing keywords, implement sponsored updates and use compelling images, videos and captions to increase your return on ad spend (ROAS) across social media marketing channels.

Website Design and Development

Implement consistent page branding and showcase your social media reviews on your website to establish social proof and leave a positive impression on your prospects. Our Pinterest marketing and experienced SMM specialists use social media listening tools to gather new business ideas and determine areas of improvement for your overall branding. More importantly, we embed social media elements, such as social share icons and social feeds, on your website to direct visitors to action.

Video Production

Limelight research reveals that online users spend an average of six hours and 48 minutes every week watching online videos. What’s more,82 percent of the global internet traffic comes from video streaming and downloads. Increase your audience engagement and strengthen your YouTube social media marketing and other SMM efforts with social media videos that capture your audience’s interest. From interviews and behind-the-scenes to tutorials and promotional product videos, our social media video marketing team has got you covered!

Email Marketing

Expand your online reach and generate more lead conversion opportunities with LMA’s email marketing solutions. Our social media marketing company integrates email marketing with your SMM tactics to create an unparalleled customer experience. We analyze your niche market, determine your prospects’ pain points and craft email content, SMM strategy and Snapchat marketing plan that address their needs. Additionally, we show off your social media profiles in your emails to boost your engagement.

Content Writing

From your website and Instagram marketing platform to your Twitter and LinkedIn marketing page, all your digital channels require compelling, insightful content to convey your unique brand message. Entrust your content creation to our B2B social media marketing experts and get quality content that appeals to your audience. We perform extensive market research, adopt your brand voice and craft valuable content to increase your marketing success.

Online Reputation Management (ORM)

Don’t know how or where to begin your social media reputation management? Our Facebook social media marketing team partners with Rize Reviews to streamline your brand monitoring across social media channels and engage with your followers professionally. We post strategic social media content, encourage your best customers to leave online reviews on your preferred platforms and resolve issues that affect your reputation.

Conversion Rate Optimization (CRO)

Statistics show that only about 22 percent of businesses are satisfied with their social media conversion rates. Revamp your Snapchat social media marketing strategies and bolster your conversion success with help from LMA. Our social media marketing firm optimizes your social media landing pages, creates strong calls-to-action (CTAs), tests your headlines and leverages various social media content, such as videos and images, to boost your conversion rate.

Link Building

At LMA, we maximize LinkedIn social media marketing and other advertising platforms to advance your link building strategies. Our link building experts optimize your Pinterest marketing strategies, create pins that link back to your website, connect your brand with niche bloggers and share your content across Twitter social media marketing and other online platforms to support your lead generation efforts. We also submit your content to communities on your social networks to acquire quality backlinks.

ADA Compliance Services

As a customer-centric YouTube social media marketing company, accessibility is always at the forefront of our marketing efforts. Our team ensures your website and social media content are compliant with the Americans with Disabilities Act (ADA). We avoid using industry jargon in your content, include alternative text (Alt Text), transcripts and closed captions on digital media files and add image descriptions to facilitate equal access.

Amazon Marketing

Maximize TikTok marketing and other social media channels to promote your Amazon products and boost your sales. LMA’s social media marketing specialists retain a consistent and authentic tone in your copy, use compelling visuals, create and manage your Facebook marketing content calendar and measure your campaign results. We also test your Twitter marketing and other social media advertising methods and frequency to see which tactic works best for your brand.

eCommerce Marketing

Promote your eCommerce store across Instagram marketing platforms and social media channels to gain more online traction. We craft Facebook social media marketing promotional posts and share high-quality product images to generate more traffic and sales to your eCommerce store. Our team also leverages Pinterest social media marketing to boost your brand exposure and ensure your products show up via visual search.

Social Media Marketing Platforms

Surpass Your Competition by Reaching New Customers

As we transition to a digital world, traditional marketing methods are becoming more obsolete. As a result, many companies struggle to generate more business. Don’t wait until your competitors have taken over the digital realm before you level up your Twitter social media marketing game and other SMM efforts.

Let us help you tap into the social market and find new conversion opportunities. Read on and discover how we leverage different social media platforms to boost your company’s competitive advantage:

Facebook Marketing

Facebook social media marketing is one of the most popular and low-cost forms of online marketing. Showcase your high level of customer support and steer traffic to your website with LMA’s Facebook marketing services. Our Facebook advertising agency determines your marketing budget, manages your Facebook profile, optimizes Facebook ads,cleans up posts and performs regular Facebook optimization to expand your reach and establish your brand authority.

Twitter Marketing

Invest in Twitter social media marketing and see your brand go viral. As your dedicated Twitter advertising agency, we utilize data-tracking tools to measure your analytics, identify your target audience and create organic and paid Twitter marketing strategies that humanize your company and generate traffic to your online store. Trust our Twitter social media marketing team to develop a clear action plan that matches your objectives.

Instagram Marketing

Connect with more customers and build a community around your brand through Instagram social media marketing. LMA’s Instagram advertising experts enhance your business profile, launch sponsored ads, post share-worthy images and content and leverage Instagram reels and IG stories to tell your brand story. Partner with our Instagram marketing agency and let us refine your Instagram social media marketing strategy with analytics.

LinkedIn Marketing

Our LinkedIn marketing agency is committed to establishing your professional reputation across social media channels. We believe that the right LinkedIn social media marketing strategy differentiates your brand from the competition. To ensure your LinkedIn social media marketing success, we manage your LinkedIn company page, craft valuable marketing posts, connect with industry leaders and implement LinkedIn marketing best practices.

YouTube Marketing

Statistics show that more than 90 percent of online shoppers discover a brand through YouTube marketing videos. Amp up your YouTube social media marketing strategy to capture your customers’ attention and compel them to take action. Our YouTube marketing company is here to help you learn more about your target audience, improve your video quality and make YouTube marketing content that resonates with your ideal customers.

Pinterest Marketing

Convert more browsers into customers with LMA’s Pinterest social media marketing solutions. Our Pinterest marketing specialists ensure each of your pins are categorized properly, include text overlay on images, craft convincing, keyword-optimized descriptions and utilize powerful CTAs. More importantly, we track your Pinterest analytics to determine your pin performance and improve your Pinterest marketing campaign.

Snapchat Marketing

Statistics show that more than 238 million people use Snapchat every day for entertainment and communication. Interact with more prospects and attract new followers through Snapchat social media marketing. At LMA, we provide hourly consultations to help you generate valuable social media marketing ideas and ensure your Snapchat marketing tactics drive positive engagement.

TikTok Marketing

Need data-driven TikTok social media marketing tips and strategies? Our TikTok marketing firm offers hourly consultation with social media marketing specialists to help you maximize TikTok for Business. Fill out our contact form or call us at 866.908.4748 to learn more about how to use TikTok for social media marketing.

Why Choose LMA for Your Social Media Marketing

Forge New Connections and Strengthen Your Competitive Edge

As an award-winning social media management company, Lyph Marketing Agency maintains full transparency so you can see first-hand how our efforts are increasing your online revenue. Our commitment to effective social media management and marketing strategies creates a valuable network resource for your online marketing needs.

Partner with our social media marketing agency and gain the following benefits:

Dedicated Account Managers

At LMA, we assign specific strategists depending on your industry demands, social media marketing needs and goals. This means you could get multiple social media digital marketing experts working on your brand. Your dedicated account managers are available by email or phone to respond to any questions or engage in discussions.

Extensive Onboarding Process

Our social media marketing consultants provide you with an in-depth social media marketing strategy breakdown during your campaign inception. This way, you know exactly what tactics we will implement to achieve your goals. Additionally, we establish your campaign metrics from the get-go to ensure we are on the same page.

Custom Social Media Marketing Strategy

Boost your social media engagement and marketing efforts with a social media marketing strategy designed to fit your needs and budget. Our social media marketing experts identify your target audience to create effective social media digital marketing plans that drive higher ROI. We utilize analytics and data-tracking tools to improve your strategies and target specific keywords and topics relevant to your brand.

Social Media Campaign Reports

Our custom, in-depth reporting measures include social media campaign reports that give a full overview of your social media performance. We also offer a monthly breakdown of the social media tasks we’ve performed and the hours we’ve spent to help you monitor your ROI.

Paid and Organic Team

We ensure our clients are matched with a subject matter expert. Our team comprises organic and paid strategists with years of expertise and experience, so you can rest easy knowing your campaign is well taken care of. Although paid and organic are very different aspects of social media marketing, we implement a cohesive strategy to maximize your social media marketing conversions.

Diverse Marketing Experience

LMA has experience in many different markets, including B2B and B2C at all sizes. Whether you own a startup, enterprise or a multi-location company, our social media marketing firm strives to go above and beyond your expectations. We give your brand a solid social media presence and online reputation through sustained research, tracking and adaptation to online trends and resources.

Digital Marketing Services FAQs

Social media platforms are used daily by the majority of people worldwide. You would be doing your brand a disservice not to use these platforms to boost engagement with your target audience and increase online visibility. Many consumers seek out a brand’s social media pages or profile to review before deciding to purchase. You must create a social presence for your business, so your existing and potential customers can review your online activity and engage with you in a more casual manner. Consumers who are not ready to purchase are likely to engage in a Facebook chat or reach out via Twitter or LinkedIn, as opposed to requesting a consultation via your website form.

 

It’s important to research to find out which social media channels are preferred by your target audience. Armed with this insight, you should make sure to optimize your presence on each of the platforms where your audience is likely to engage. Furthermore, take into account the types of products and services you offer and find the platform that better suits your brand and messaging. And, lastly, account for your business goals and consider the platforms that better support you achieving them.

 
 

This depends entirely on the platform as each social channel has parameters that need to be met for you to use the platform in an optimized way. Frequency of posting and the time at which to post differ between social platforms. An excellent social media manager will know these best practices. If you are handling your social media yourself, consider doing some research into the frequency and length of your posts and at what time you should publish your posts.

 
 
 

When you post content on social media, you are sharing information for your followers and the general public to see organically. However, an ad on social media is paid advertising. You can create your unique ad, target your audience by demographics and interests and ensure your brand is positioned in front of your ideal consumer.

 
 
 
 

Some social channels offer you the option of boosting organic posts or promoting them for a nominal fee to guarantee more people see your post. This is a good idea for those posts that do particularly well or are promoting a special offer. On different platforms, you can set up an advertisement directly from the post to increase engagement or set up a more advanced ad through the channel’s advertising platform.

Your social media advertising spend relies entirely on the amount of budget you can put aside. This is not a particularly expensive advertising route, but the more you spend, the more you derive value and get results. You need to create your social media advertising spend to align with each of the platform’s limitations, too. For instance, Facebook has a minimum daily ad spend and it’s recommended that you begin investing with a minimum spend. Once you have an idea of what works and what doesn’t you can start increasing your budget and quickly enjoy a positive return on your investment.

 
 

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Are You Looking For Social Media Marketing Services?

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