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Lead Generation Services

Expert Lead Generation That Fills Your Sales Pipeline With High-Intent Prospects

Usher in a wave of qualified leads and grow your sales pipeline with Lyph Marketing Agency’s multi-channel approach to lead generation.
Using strategic campaigns and constant optimization, our lead generation strategists assist enterprises and scaling businesses in building their sales funnel and nurturing leads into paying customers.

Why invest in lead generation?

To make a sale or generate a conversion, businesses need leads – prospects who have shown interest in their products or services.

Lead generation then attracts high-quality leads and nurtures them to turn them into paying customers.

Despite lead generation being a top priority for 50% of marketers, 68% of business-to-business (B2B) companies fail to acquire quality leads, with 88% saying they are only somewhat satisfied with their current process.

So, how can you turn the number of leads you have into the sales results you need? Consider outsourced lead generation services from Lyph Marketing Agency.

At LMA, we find the best lead generation channels for your business and tailor marketing strategies and sales pitches to match prospect needs.

By combining inbound and outbound lead generation services, we help you attract and convert prospects interested in your offerings.

Inbound vs. Outbound Lead Generation Services

Which Is Right For Your Business?

Knowing the best lead generation services for your business type is the foundation of a successful campaign.

Inbound Lead Generation Services

Inbound lead generation focuses on attracting leads through these major strategies, including content marketing, social media engagement and search engine optimization (SEO).

These leads are typically higher in quality as they have shown a degree of interest in what you’re offering by seeking it out.

The primary objective of inbound lead generation campaigns is to provide assistance rather than engage in direct selling.

By providing valuable content, you encourage prospects to reach out for information on your offerings, purchase or request a demo.

Types of Inbound Lead Sources

  • Content Marketing
  • Social Media Marketing
  • SEO
  • Programmatic Ads
  • Webinars
  • Lead Magnets
  • Email Marketing

Outbound Lead Generation Services

Outbound lead generation involves proactively reaching out to potential leads through advertising, cold calling or email marketing, even if they haven’t shown interest yet.

Hence, why people refer to it as interruption marketing – because you’re interrupting their day to grab their attention.

While outbound marketing may seem intrusive, it allows brands to reach out directly to key decision-makers and boost conversions in a shorter time frame.

Most outbound tactics involve paid delivery, which often adds costs and shifts focus towards selling rather than assisting or educating.

By providing valuable content, you encourage prospects to reach out for information on your offerings, purchase or request a demo.

Types of Outbound Lead Sources

  • Mass Emails
  • Direct Mail
  • Cold Calling

So, which is right for your business? Inbound tactics have been shown to cost around 60% less than outbound tactics, and 80% of business decision-makers say they prefer to learn about a brand through content rather than ads. But an outbound approach also has its edge – faster results.

If you need help determining the best lead generation services for your company, LMA’s team can help. Contact us today to discuss your specific lead generation needs and receive a free proposal.

The Different Types of Leads You Can Attract for Improved Conversions

Catering to different leads is essential in generating a steady stream of qualified prospects for your business. To achieve this, you must first understand the different lead types and how to attract them.

 

Marketing-Qualified Lead (MQL)

A marketing-qualified lead is a potential customer who has shown interest in your products or services through their actions, such as subscribing to your email list or downloading a free resource from your website. MQLs are typically at the top of the sales funnel and have yet to be vetted by sales.

Sales-Qualified Lead (SQL)

Then there is the sales-qualified lead, a potential customer vetted by the sales team and deemed ready to purchase. SQLs have shown strong interest in your offerings and are typically in the middle or bottom of the sales funnel.

Product-Qualified Lead (PQL)

After a potential customer has tried your product or service and had a positive experience, they become a product-qualified lead. PQLs have already experienced the value of your offerings and are more likely to convert into paying customers.

Service-Qualified Lead

Finally, there is the service-qualified lead, which applies to businesses that offer ongoing services or subscriptions. These leads have signed up for a trial or demo and are interested in continuing to use your services. Often, they just need a little extra push to become paying customers.

Remember, not all leads are created equal. Filtering and prioritizing leads based on their type and role in the sales funnel can help you focus your efforts and resources. One way to do this is through lead scoring, which tells you how likely a lead is to convert based on their behavior and engagement with your brand.

How To Use Lead Scoring for Tracking the Best Leads

Lead scoring is a method businesses use to rank and track potential customers based on their level of interest, engagement and fit with the company’s ideal customer profile.

Numerical values or scores are assigned to different actions and behaviors exhibited by visitors, such as site visits, email opens and form submissions.

A lead who scores high on the lead scoring system is considered a “hot” lead and should be prioritized for follow-up by the sales team. Conversely, leads with lower scores may require further marketing efforts to move them through the sales funnel.

Here are the different lead-scoring models you can use to track the best leads:

 

Demographic Scoring

This model assigns points based on demographic information, such as job title or company size. It helps determine a lead’s fit with your target audience and ideal customer profile.

Behavioral Scoring

Behavior-based lead scoring measures a lead’s engagement with your brand and assigns points for actions, such as website visits, email clicks and social media interactions. The more engaged a lead is, the higher their score.

Predictive Scoring

Predictive scoring uses data and algorithms to predict a lead’s likelihood of converting based on their behavior, interests and similarities with your existing customers. This model is useful for identifying high-value leads that may have otherwise been overlooked.

Combined Scoring

Many businesses use a combination of demographic, behavioral and predictive scoring to get a more comprehensive understanding of their leads. This approach allows for a more accurate lead qualification and prioritization process.

LMA utilizes advanced lead-scoring techniques to pinpoint high-value leads. With our lead generation services, you can focus on the most promising leads for increased conversions.

Let’s Talk About Lead Nurturing

You’ve generated leads, but what’s next? It’s one thing to get leads into your sales pipeline, and it’s another thing to keep them moving forward.

Lead nurturing engages your target audience, provides relevant information, supports their needs and creates a delightful experience throughout the buyer’s journey. This tactic increases your chances of closing deals as nurtured leads tend to make larger purchases since they feel confident in their decision.

A successful lead nurturing campaign should have the following key elements:

  • Quality content aligned with buyer personas and the sales funnel
  • Using a multi-channel approach to reach prospects
  • Personalization to show that you understand and care about their needs
  • Automation to ensure efficient and timely follow-up
  • Targeted messaging based on prospect behavior
  • Clear calls-to-action (CTAs) to encourage conversions
  • Regular follow-ups to stay top-of-mind and build trust
  • Continuous optimization based on data and analytics

LMA’s services include implementing a structured lead nurturing strategy to keep prospects engaged and moving toward conversion.

Why Your Business Needs Online Lead Generation Services

Don’t Let Your Hard-Earned Leads Go Cold

Over 70% of leads are lost to competitors because businesses take too long to follow up or don’t follow up at all (saleswhale). Without consistent and relevant follow-up, potential customers may lose interest and turn to competitors who are more proactive in their approach.

Online lead generation services prevent this by providing seamless path-to-purchase experiences and nurturing leads until they are ready to purchase.

Partner with a lead generation services company to experience the following benefits:

Shorten Sales Cycles

Marketing lead generation services allow you to identify high-potential leads and provide timely information to move them through the sales funnel faster. This reduces costs associated with prolonged sales processes.

Improve Lead Quality

Not all leads are created equal and not all fit your business well. Outsourced lead generation services filter out irrelevant or low-quality leads by tailoring content and marketing efforts to attract the right audience.

Collect Valuable Customer Data

When leads engage with your brand, they provide valuable data through form fills and website visits. Sales lead generation services collect and analyze these data to provide insights for future marketing efforts.

Save Time and Money

Outsourcing lead generation services eliminates the need for extra staff and training, saving your business time and money. Your sales and marketing team can focus on closing deals instead of worrying about lead generation tasks like data mining and list building.

Grow Your Following

Well-researched content and constant communication are a huge part of online lead generation services. They establish your brand as an authority, attract key industry players and build a band of loyal advocates – all crucial for business growth.

Automate Lead Management

Access the latest lead management tools and techniques without investing in expensive technology and training. Marketing lead generation services involve automated tools for lead nurturing, scoring and tracking for efficient lead management.

Online Lead Generation Services That Deliver Real Outcomes

Drive Measurable Results With Our Tailored Solutions

Lyph Marketing Agency’s marketing lead generation services have delivered significant results for businesses across various industries. We’ve partnered with brands of any size, including local businesses, multi-location enterprises and large corporations to boost their online presence and generate leads.

See how we’ve helped companies to improve their lead generation efforts below:

Many lead generation campaigns fail due to poor planning and execution. LMA’s sales lead generation services have a proven track record of delivering exceptional results, thanks to our data-driven and holistic approach.

Partner with us today and experience the benefits of outsourcing lead generation services to a leading provider.

LMA’s Business Lead Generation Services

Usher Ready-To-Buy Leads Into Your Sales Funnel

Content Marketing

Content marketing produces three times the number of leads at a 62% lower cost than conventional marketing methods. LMA’s lead generation services include creating and distributing valuable content on multiple channels to attract your target audience. We craft fresh, relevant, trending content to boost your audience’s engagement while continuously enhancing your brand image.

Email Marketing

For every $1 spent on email campaigns, businesses generate an average return of $38. LMA’s sales lead generation services include designing and executing effective email marketing strategies to boost open rates, click-through rates (CTRs) and conversions. We create custom email templates, segment your audience and deliver automated messages to increase customer engagement.

Search Engine Optimization (SEO)

With most online experiences starting with a search engine, businesses need to rank high on search engine results pages (SERPs). LMA’s lead generation services include optimizing website content and metadata and implementing off-page and on-page tactics to increase your website’s visibility. More quality leads + increased website traffic = higher revenue potential!

Social Media Marketing

Nearly 70% of marketers generate quality leads by spending 6 hours weekly on social media. With LMA’s social media marketing services, you can capture leads on platforms such as Facebook (now Meta), LinkedIn and X (formerly Twitter). We create targeted ads to reach your ideal customers, share valuable content to attract prospects, tag users in relevant posts to drive referral traffic.

Pay-Per-Click (PPC) Advertising

Instantly appear on page one and position yourself in front of high-intent customers with strategically placed PPC ads. LMA’s business lead generation services incorporate PPC best practices to get your ads in front of the right audience at a lower cost. We conduct thorough keyword research, create compelling ad copy and monitor and optimize campaigns for maximum returns.

Web Design and Development

A mobile-friendly website is 67% more likely to convert leads into customers. LMA’s top lead generation services include creating responsive, user-friendly designs backed by in-depth audience research and data analysis. Packed with visual appeal, effective CTAs and relevant content, your business website will be the cornerstone of online lead generation.

Conversion Rate Optimization (CRO)

The average website conversion rate is 2.35%, but only the top 25% of businesses achieve a conversion rate of 5.31% or higher. Break into the top 10% with LMA’s lead generation services incorporating CRO tactics like A/B testing, heatmaps and user surveys to address conversion roadblocks. By boosting your conversion rates, we shift your business from just surviving to thriving.

Online Reputation Management (ORM)

A 1-star increase in Yelp rating equates to a 5-9% increase in business revenue. LMA’s outsourced lead generation services manage your online reputation by actively monitoring and responding to reviews across multiple platforms. We address negative reviews and showcase your business’s strengths so that leads can see that you value your customers and that clients can trust your business.

Video Production

Over 60% of consumers are more likely to buy after watching a video about a product or service. Video marketing captures leads online, allowing you to tell your brand story, showcase products and services and build personal connections. Tackle leads at the top of your sales funnel with LMA’s lead generation services, which include engaging video commercials, demos and interviews.

SEO Lead Generation Services

Amplify Your Brand’s Reach for Effective Customer Acquisition

Google processes over 8.5 billion searches every day – a significant portion of which are from people looking for businesses like yours. SEO lead generation services leverage your website’s visibility in search results to captivate prospects, attract organic traffic and expand your customer base.

LMA’s SEO lead generation services employ two key methods to generate leads:

Direct Lead Generation: Invites prospects to provide their contact information by filling out a form. Some tactic examples include targeting transactional keywords, creating highly relevant landing pages and promoting gated content.

Indirect Lead Generation: Provides information to prospects without asking for their contact details. This tactic is often used at the top of the sales funnel, where prospects are still in the early stages of research. Examples include guest posting, local business listings and social media.
As a top lead generation services company, LMA adopts good SEO practices to attract only the most qualified leads to your website.

We focus on optimizing your website for keywords that have strong commercial intent, create valuable content that addresses your target audience’s pain points and use strategies like backlinking and local SEO to improve brand visibility.

Get in touch with our lead generation experts for a no-strings-attached consultation on how we can help your business grow through SEO lead generation.

B2B Lead Generation Services

Attract Business Opportunities and Accelerate Growth

Even the most accomplished companies face challenges in generating leads despite the abundance of effective lead nurturing strategies and sales plan templates available once a lead is acquired.

Business-to-business (B2B) lead generation is a complex process that involves reaching highly targeted, niche decision-makers in the right industry. It requires effective research and identification of your ideal customer profile, understanding their pain points and how your product or service can address them.

Investing in B2B lead generation services helps your organization:

  • Acquire contact data
  • Accelerate sales cycle
  • Craft more engaging marketing campaigns
  • Reach prospects through multiple channels
  • Build predictable sales pipelines
  • Ladder up your ROI

Harness the Power of Lead Generation for B2B Marketing Success

Attract Business Opportunities and Accelerate Growth

LMA’s B2B lead generation services employ various tactics, including email marketing, LinkedIn outreach, content marketing and targeted advertising to drive qualified opportunities for your brand.

Trust our lead generation specialists to develop a strong lead nurturing process that seamlessly integrates with your sales team’s workflow. Juggling multiple lead generation strategies can be overwhelming, but with LMA, you have an experienced team behind you, providing unmatched support and expertise to help your company succeed.

Let’s work together towards long-term B2B marketing success with our proven lead generation strategies.

LMA’s Tried-and-Tested Lead Management Process

The path toward conversion is a complex journey with several touchpoints and potential roadblocks. That’s why it’s crucial to have a proper lead management process in place.

Our approach to lead management is a systematic, multi-step process that helps you track leads at every stage of the sales funnel.

Step 1: Lead Acquisition

Attracting leads through various marketing channels – whether digital or traditional – is the first step toward building a robust sales pipeline. LMA’s lead generation experts employ various strategies to drive qualified leads to your website, including SEO, PPC, content marketing and social media.

Step 2: Lead Capture

Once prospects are on your website, it’s time to capture their contact information through forms or other lead capture tools. We optimize these touchpoints for higher conversion rates by using persuasive copy, well-designed landing pages and compelling calls to action.

Step 3: Lead Tracking and Scoring

Our lead tracking and scoring process helps you identify the most qualified prospects by assigning scores based on their engagement levels, demographic data and other factors. This information helps your sales team prioritize leads and personalize communication.

Step 4: Lead Qualification and Segmentation

Using the data gathered in the previous steps, we qualify and segment leads based on their readiness to make a purchase. We then match them with relevant products or services and personalize communication to nurture them through the sales funnel.

Step 5: Lead Distribution to Sales

To ensure a smooth handoff from marketing to sales, our lead gen experts ensure that all qualified leads are properly distributed to the appropriate salesperson in your team. This step is crucial for maintaining lead engagement and moving them closer to conversion.

Step 6: Lead Nurturing and Follow-Up

Not all leads are ready to purchase immediately. Our lead nurturing process includes regular follow-ups and targeted communication to keep your brand top of mind with prospects until they are ready to buy.

Step 7: Lead Conversion

The ultimate goal of lead management is conversion. Our team works closely with your sales team to track and analyze conversions, making necessary adjustments to ensure optimal results.

With LMA’s comprehensive lead management process, you can rest assured that no lead slips through the cracks, and all your hard-earned leads are properly nurtured toward conversion.

Why Choose LMA for Your Lead Generation Services

Almost Two Decades of Digital Marketing Expertise and Experience

Recognized for top lead generation services, LMA has acquired numerous awards and acclaim for its exceptional work. We follow a results-driven approach to help businesses achieve their goals, whether they aim to drive website traffic, increase conversions or expand their digital presence.

Here’s why LMA is one of the best lead generation services:

Lead Generation Tracking and Reporting

Our lead generation campaigns are driven by data. We track and measure crucial performance metrics, like website visits, form submissions and downloads, to identify the most effective lead generation tactics for your business. In addition to delivering comprehensive monthly reports, we actively engage with clients to discuss strategies and make necessary adjustments along the way.

Landing Page Optimization

The average landing page conversion rate across industries is 5.89%, and LMA’s lead generation services company ensures your landing pages are part of this top percentile. We create high-converting landing pages with persuasive copy, clear CTAs and user-friendly design to guide visitors toward taking the desired action. A/B testing is also conducted to perfect your landing page and ensure the best results.

Proven Lead Tracking Strategies

LMA uses lead tracking software like Google Analytics and Salesforce to capture leads from all sources. These tools help us monitor lead activity, nurture leads with targeted campaigns and measure campaign ROI. We also utilize call-tracking software to track offline conversions from phone calls and attribute them to specific campaigns, helping better identify profitable lead sources.

Personalized Lead Nurturing

Not every lead is ready to make a purchase immediately. That’s why LMA’s lead generation services include personalized lead nurturing strategies to build relationships with prospects over time. We tailor email campaigns, social media interactions and other touchpoints based on each prospect’s interests and behaviors to keep your brand top-of-mind and guide customers seamlessly through the sales funnel.

Transparency and Collaboration

Ongoing collaboration is essential to a successful lead generation campaign. We provide full transparency in our lead generation strategies and continually welcome feedback to improve our performance. Our lead generation team regularly communicates with clients through meetings, reporting and progress updates to ensure all parties are on the same page towards achieving desired results.

Ethical Practices

Almost 80% of Americans worry about how companies use their data. Our business lead generation services adhere to all relevant laws and regulations, ensure complete transparency in data collection and maintain the highest standards of ethical conduct in all our interactions. You can trust our lead generation experts to handle your customers’ data with the utmost care for their privacy.

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