HARO link building has taken the search engine optimization (SEO) industry by storm over the last few years. But what is HARO, and how does HARO work?
HARO stands for Help a Reporter Out. It is an online public relations (PR) platform that aims to connect journalists with industry experts who can share content relevant to their queries. Today, more than 75,000 journalists and bloggers use Help a Reporter Out (HARO) to find credible quotes and sources of information for their stories. These include media outlets such as The New York Times, Reuters, The Chicago Tribune, Fox News and the Wall Street Journal.
With the right HARO link building tactic, Help a Reporter Out enables you to build high-quality backlinks and brand awareness, regardless of your industry.
Lyph Marketing Agency offers done-for-you HARO link building services to supercharge your backlink profile. We leverage Help a Reporter Out (HARO) to build your brand with mentions on high domain authority (DA) sites such as Forbes, UpCity, AOL and Business Insider.
Get in touch with our HARO link building agency today. We’re happy to answer all your questions, including what is HARO and how to use HARO for backlinks to ensure you know what you’re investing in. Call us now.
Help a Reporter Out (HARO) provides journalists with a powerful database of sources for their upcoming stories. These can tackle anything from news stories to blogs about specific topics like SEO, marketing, lifestyle, business and more.
And although the platform was established for reporters, HARO also serves as an avenue for businesses to promote their brands and boost audience engagement.
But exactly how does HARO work?
In addition to getting cited in a major publication, sources also get a HARO backlink or a link to their website. When used correctly, a HARO outreach service offers a valuable system for acquiring quality links and building robust business relationships.
For the long-term viability of your website, your link building tactics should conform with the Google webmaster guidelines.
Using HARO for link building is one of the safest, most cost-effective ways to build natural backlinks. HARO backlinks from credible media sources are some of the most authoritative and beneficial links that boost search visibility.
A Zestard Technologies study analyzed 2,500 HARO queries and found that 53% originated from sites with a domain rating (DR) of 70 or above, meaning sites with high-authority content.
Domain rating is a measure of a domain’s strength or authority in terms of rankings. And a DR of 70 and above indicates an authoritative website with good-quality content.
Since backlinks are crucial for a successful strategy, using HARO for link building is a surefire way to improve your search visibility and rankings.
Integrating HARO and link building efforts open a goldmine of opportunity to establish authority in your industry. From small-scale businesses to big enterprises, HARO marketing can help build your brand with many other considerable benefits, including:
Using HARO for SEO is an excellent way to get free publicity and boost your engine visibility. By sharing your expertise in an external space, SEO HARO marketing proves your credibility as an industry authority while simultaneously building links and brand awareness.
HARO marketing provides link opportunities that are difficult to get elsewhere. It connects you with the world’s most respected websites actively soliciting your contributions, allowing you to consistently generate high-quality HARO backlinks and press mentions.
Google considers backlinks as one of the most important ranking signals. A good HARO backlink from a highly-visited, niche-relevant website earns you link juice and increased referral traffic, leading to improved search rankings and more potential customers.
Cold pitching articles or other types of contributions typically have a low response rate. Strategic HARO outreach service, on the other hand, streamlines your link building process and helps you build long-term relationships with key people in your industry, from journalists and webmasters to influencers.
Building high-authority links is the ultimate way to boost your site’s domain authority. The higher your DA, the higher your likelihood of ranking high in search engine results pages (SERPs). Knowing how to get backlinks with HARO ensures all links to your website are valid and don’t include black-hat SEO HARO tactics.
Backlinks effectively expose your website to new people. And signing up for HARO link building service positions your brand in front of a broader audience base. Because HARO backlink comes from news sites, blogs and even industry publications, you reach more people who may be interested in what you have to offer.
HARO link building is a useful SEO technique that can pay off big with the right links. Here are four steps to get started with your HARO outreach service:
The first step to mastering how to use Help a Reporter Out is to familiarize yourself with HARO’s Rules for Resources. It’s integral that you thoroughly read and adhere to these guidelines. Violators will only receive one warning, and a second offense will get you permanently banned from the platform.
HARO, for one, strictly prohibits sources from pitching products and requiring backlinks or link swaps in exchange for their contribution. Therefore, while a journalist may include a HARO backlink to your site, you should never request or demand one.
Register as a source and set the plan you want to start receiving HARO emails. HARO sends out three daily emails at 5:35 AM, 12:35 PM and 5:35 PM Eastern Time. These emails are categorized per niche. Choose categories relevant to your industry to which you feel most confident about contributing. Some categories include Business and Finance, Travel, Healthcare, Education, Entertainment and Media and Lifestyle and Fitness.
Keep an eye on your inbox for email queries. Remember to prioritize topics within your area of expertise and respond only to those you’re most likely to be accepted for. Depending on your membership level, you may be able to filter the requests and queries you want.
The best HARO link building services provider can help you monitor and select the right queries to respond to.
Now that you’ve zeroed in on a query, it’s time to craft the perfect pitch to get your HARO SEO campaign rolling. A golden rule on how to get backlinks with HARO is don’t overdo the self-promotion. Focus on the value of your contribution to the journalist’s content. Unsure how to answer these queries? Invest in the best HARO link building services to create well-thought-out responses highlighting your expertise. Journalists get thousands of responses to each query they post, so you must work with a HARO service provider that implements a data-driven HARO link building tactic to get your pitch noticed and accepted.
Once you submit your pitch, you may or may not receive a response. That’s why it’s essential to establish a clear HARO link building tactic. The right HARO backlinks service team will help you focus your efforts on acquiring links that offer the most value and increase your return on investment (ROI).
Partner with the best HARO link building services provider and build a steady HARO backlink pipeline.
As a trusted HARO link building agency, we focus on acquiring links from high-authority publications that drive increased SEO performance. Our HARO service team works closely with your team, so you stay on top of strategies we implement.
Our HARO backlinks service team boasts link building experts adept at creating unique HARO pitches that give you the best and most relevant links. We keep your HARO pitch concise and personal and respond fast to queries to increase your chances of getting published.
We conduct extensive research to develop tailored HARO persona templates that streamline your process and increase your chances of getting featured on high-quality websites. Get in touch with our HARO SEO agency, and let’s create your persona templates quickly.
Our HARO link building services team implements data-driven strategies to gain the high-quality backlinks you need to rank higher. We leverage an advanced HARO SEO tool, such as Ahrefs, to monitor your backlink profile and assess a website’s DR before pitching.
Once you sign up for our HARO service, you will get a complete list of published articles that you contributed to, including other websites that reposted these articles. You may also request to get a complete list of the backlinks to these articles.
We provide detailed competitor analysis and monthly reports, so you know exactly where your investment goes. Our HARO services team will also keep close communication with your project manager to keep you updated on your campaign development.
Patience is key to a successful HARO link building campaign. As such, you need a HARO SEO partner that consistently works behind the scenes to deliver a steady stream of high-authority links.
Lyph Marketing Agency is one of the most trusted names in the digital marketing industry. We continuously improve our processes to provide top-notch solutions that ensure our clients’ success. Here’s what you can expect when you sign up for our HARO link building services:
Our link building team boasts years of experience and expertise in digital marketing. We invest in continuous training and development and use an advanced HARO SEO tool to ensure we provide you with HARO services that deliver targeted results.
As a strategy-first digital marketing agency, we follow a proven growth formula to ensure HARO link building success. Our link building experts carefully assess each media opportunity based on our backlink qualification criteria to ensure it aligns with your persona and meets your requirements.
At LMA, we only implement strategies that have proven to deliver favorable results. Our internal marketing team has won several big links in the past year, including Forbes, Yahoo, Entrepreneur, Shopify, LinkedIn and Medium.com, among others.
We treat our clients as digital marketing partners. With us, you get transparent communication and detailed monthly reports, so you stay on top of your SEO HARO campaign development. More importantly, we answer all your questions directly to further your SEO knowledge and help you make informed decisions.
At LMA, we constantly strive to offer a fair deal that would offer the highest return on your investment. Our HARO service packages are tailored to your needs and budget. We also provide strategy recommendations to keep your spending at a minimum.
We provide expert consultations before placing your first link order to help you understand the HARO link building process and how it benefits your business. Our strategists are also available on call and via email should you have any questions about the campaign.
