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Search Engine Optimization (SEO)

An SEO Marketing Company That Gets It

Let’s face it. You know what you need but you just don’t know how to get it. Our SEO specialists hear that over and over from SEO clients who contact Lyph Marketing Agency.

You’re likely here because of one or more of the following reasons:

•  Your website isn’t being found online.

•  Your website traffic has diminished recently and you don’t know why.

•  Suddenly, your volume of incoming calls and leads has declined.

•  You’re starting a new website and want to ramp up new business quickly.

If any of these four pain points ring a bell, rest assured, you’ve come to the right SEO marketing company. There’s a reason why LMA is currently serving hundreds of SEO clients and providing optimization solutions to answer Google’s ever-changing algorithm.

Providing SEO Solutions to Solve Your Problems

Our Passion is Growing Your Online Business

For more than 15 years, we’ve been providing SEO solutions for businesses wanting to expand their online presence, increase leads and grow their revenue. Our tried-and-true SEO techniques and practices have resulted in many success stories for clients.

Are you on the first page of the search engine results pages (SERPs) for keywords that match your business or brand? If not, you’re missing out on valuable leads. Search engine optimization isn’t a fad and it’s no longer an option to simply not think about it if you want to grow your business. It’s an indispensable part of any plan to market products or services and bring in more qualified leads and sales.

 

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Our SEO Services

Increase Your Search Rankings and Get Discovered More Online

Keyword Research & Strategy

LMA is an SEO agency that understands your niche and can boost your ranking for specific search terms. Your dedicated SEO specialist will review the keywords your website is currently ranking for, take your keyword wishlist and conduct additional keyword research to build a list that makes the most sense for your website and the competitive landscape.

Link Building

Backlinks are a huge component of ranking higher in search results, but not just any link! That’s why you should partner with a search engine optimization company like LMA that has a dedicated link building team and has connections with many high-quality and relevant websites.

Technical SEO

Rankings can improve with optimizations on your website’s back-end, such as improving page speed. By fixing these errors, it makes it easier on search engines when they crawl your website. And when you make search engines happy, your rankings can make you even happier!

Local SEO

Statistics show that 64 percent of customers search for local businesses online. Improve your company’s local SEO rankings with Google Business Profile or Google My Business (GMB) optimization and attract high-intent customers. We optimize your GMB profile and manage your online reputation to grow your local following.

On-Page SEO

Enhance your online visibility and earn high-quality traffic. At LMA, we ensure our SEO services are aligned with search engines’ best practices to boost your website’s trustworthiness. Our SEO experts publish unique, value-rich content, optimize your headlines and HTML tags and utilize high-resolution images.

Off-Page SEO

Off-page optimization is crucial in establishing brand credibility and increasing online exposure. Partner with our SEO company and let us help you demonstrate your industry expertise. We leverage social media marketing, link building and influencer marketing to generate qualified links and positive ratings.

Franchise SEO

Supercharge your franchise marketing efforts with LMA’s SEO services for multiple-location businesses. We publish geo-specific content, leverage Nextdoor advertising and develop custom web designs. LMA is the SEO firm that'll maximize your brand impact and increase your leads and sales.

hopify SEO

Strengthen your online store’s digital presence and expand your market reach. Our SEO experts offer 24/7 customer support for your urgent needs and concerns. We provide a Shopify SEO audit, Shopify web design, paid advertising and review response publishing services to optimize your customers’ Shopify experience.

Amazon SEO

Differentiate your brand on Amazon and get found by millions of customers who are ready to convert. We optimize your Amazon product listings, maximize ad placements and implement goal-oriented Amazon marketing services (AMS) SEO solutions to promote your products to the right customers.

eCommerce SEO

Provide your customers with a 24/7 convenient shopping experience and increase your client retention rate. We launch targeted email marketing campaigns and optimize your site for mobile and voice search to create personalized brand experiences. We also offer Walmart Marketplace integrations to increase your sales volume.

Content Writing

We have a team of writers that produce SEO-friendly content for your website, whether that’s creating share-worthy blog posts or optimizing pre-existing service and product pages with more content. Search engines love a website that adds new content on a regular basis. Choose our SEO firm to support your content needs and bolster your search marketing.

Conversion Rate Optimization (CRO)

Increase your customers’ lifetime value and grow your online revenue with LMA’s CRO services. Our SEO marketing company integrates pay-per-click marketing with our SEO services to maximize your conversion opportunities. We perform website analyses, landing page optimization and A/B split testing.

Why LMA’s SEO Services Are Better Than the Rest

Our SEO Solutions Work: We’ve Proven it Over and Over Again

 

Experience Matters

For more than 15 years, LMA has helped businesses in all industries grow their online presence to drive more revenue. We have the experience and client success stories to support any size business wanting to increase online traffic and grow its leads. Many of our SEO experts have been industry leaders for more than a decade. Our team collaborates. If someone has an issue, we all jump in.

Dedicated SEO Professionals

We believe our job is to make a technical, complicated and sometimes overwhelming search engine optimization process as simple as possible for our clients. One of the many ways we accomplish this is by providing each client with a single point of contact to manage your project. You get to know your LMA SEO professional well and they will get to know your business and understand your unique needs.

Relationships & Results

We live by our two primary core values: Relationships and Results. We’re here for every client, that’s our pillar. We have SEO experts who specialize in helping businesses of all sizes -- from small businesses to large, national franchises -- achieve exponential growth. Our search engine optimization company believes in owning the voice of our clients and we work hard every day to prove it.

We’re Always Getting Better

SEO is never stagnant and neither are we. SEO is always changing because of multiple Google algorithm updates each year that impact ranking factors and we are always on top of the latest news and trends. Our search engine optimization company is constantly learning new techniques and staying up-to-date to remain ahead of the curve. Rest assured, our SEO company is proactive and not reactive.

We Play Fair

We value honesty and integrity in everything we do. We always play fair, using white hat SEO to drive results without spamming or gaming the system that can lead to possible Google penalties. Simply put: We don’t have to cheat to win in SEO. As a Google Premier Partner, we play by the rules and never jeopardize your business in any way. We never compromise our integrity

Transparent Reporting

While our competitors use smoke and mirrors, we maintain full transparency so you can see first-hand how our efforts are increasing your online revenue. Our custom, in-depth reporting includes Google Analytics reports to give you a full overview of your site’s SEO performance, regularly updated keyword rankings and a monthly breakdown of the SEO tasks we’ve performed. We can also provide monthly video summary reviewing the SEO improvements and strategy.

SEO Services You Can Expect From LMA

As a full-service digital marketing company, LMA offers a comprehensive array of professional search engine optimization services to get your business more visibility in search using only trustworthy, future-proof, white hat SEO techniques, such as:

  • Custom SEO Strategy: We customize our SEO services to fit your needs. We use the tactics that make the most impact for your unique business.
  • Comprehensive Onsite SEO: Title tags, meta descriptions, alt tags, internal linking, etc.
  • Thorough keyword research and market analysis.
  • High-quality copywriting to keep your site content fresh and encourage return traffic.
  • In-depth evaluation of the competition
  • Careful Link Building: By hand, on diverse domains with high domain authority.
  • Organic SEO tactics for long-term results coupled with paid ads for quick boosts (if PPC is something you’re interested in pursuing).
  • Syndication of articles on social media, curated sites and news outlets.
  • Google Analytics and other data tracking software to learn from trends, traffic and more.

LMA’s Agile SEO Methodology

Your First Step Towards Digital Success

The search landscape is constantly evolving. To rank high on search engines, you need to invest in the right SEO services tailored to your business’ needs, demands and target customers. Simply relying on old SEO tactics is not enough to maintain a robust online presence — you need to find a reliable SEO company that can take your digital marketing efforts up a notch.


Lyph Marketing Agency is a customer-focused SEO company. Our SEO experts work closely with our clients to develop personalized SEO strategies that drive long-term profitability. By using a proven, efficient and effective methodology, we are able to create high-quality, measurable results.

Our SEO company utilizes a methodology called “Agile SEO,” which allows us to build a robust campaign framework that provides value for your business. LMA’s Agile SEO approach is built around the following processes:

 

1. Discover

As your search engine optimization company, we take the time to understand your business needs, demands and expectations. During the discovery phase, we set up a meeting with your key company stakeholders and conduct an initial site review. Afterwards, we identify your key performance indicators (KPIs), determine your conversion path and perform extensive keyword research. Doing so allows us to gain in-depth knowledge of your company’s processes, site purpose and goals.

2. Analyze

The next step is analysis, which covers competitive benchmarking, in-depth site audit, site analytics review and link risk assessment. In this stage, we collect and analyze all your business data to determine the factors that affect your digital presence. We look at your historical traffic patterns, on-site technical issues, competitor’s backlink strategies and link building tactics. We utilize the analytics results in formulating the best approach for your SEO.

3. Strategize

Once we’ve identified your marketing gaps and opportunities, our SEO experts will create a 60-day strategic online marketing plan (SOMP). This includes your campaign goals, expected outcomes for each marketing channel and estimated completion time. During the first month of your campaign, our SEO company prioritizes the most critical aspects of your SEO. This is to ensure all our SEO efforts deliver immediate, targeted results.

4. Execute

In this phase, we start executing the SOMP. We optimize your web pages and blog posts with high-performing keywords, improve your site structure and manage your business listings. Our SEO company also leverages a multiple channel strategy to improve your overall SEO results. We implement social media management campaigns and reach out to third-party websites to increase your online reach.

5. Measure

From the moment you sign up with our SEO company, we set up a tracking system that allows us to monitor your online progress and understand the impact of your SEO campaign. We monitor and analyze your analytics, keyword rankings and KPI. Our SEO experts also look at your organic traffic, bounce rate, conversion rate, local visibility and click-through rates (CTRs). By monitoring your SEO efforts, we gain actionable insights and improve your optimization strategies.

6. Report

Our SEO team schedules regular consultations and monthly reports with your project managers to keep you up-to-date with your campaign progress. During our consultation, we present a comprehensive report that provides an overview of your site performance. This includes your KPI trends, overall traffic and ranking. Every month, we create a new 90-day roadmap, so you know exactly how your campaign is doing and what to expect.

7. Adjust

As part of our ongoing SEO efforts, we continuously adjust our optimization strategies based on the latest algorithm updates and market trends. Search engines are dynamically changing and industry demands are continuously evolving. As such, we take a proactive approach to ensure your website ranks high on search results. Trust our SEO team to make the necessary adjustments and keep you informed of your campaign progress at all times.

LMA’s SEO Code of Ethics

At LMA, we commit ourselves to honesty and personal accountability in our work. Not all SEO firms adhere to these types of principles and their clients often pay the price. As a provider of internet marketing and search engine optimization services to our clients, we constantly strive to achieve higher rankings, improved traffic and conversions and positive ROI for our clients’ websites while adhering to our SEO Code of Ethics.

Why Search Engine Optimization is a Great Investment

We Practice What We Preach to Provide Maximum ROI

All business owners want more bang for their buck. All want better profit margins. SEO saves you money. Consider SEO as an employee: SEO never clocks out. SEO never calls in sick. SEO never takes a holiday. SEO works for you around the clock, even when you’re sleeping.

No, SEO won’t answer the phone. But it will keep the phone ringing. SEO done right will funnel customers to your website and put them in front of your products, services and brand.

We’ve spent years refining our SEO strategy. What we do not only works for our clients, but it also works for our website.

We live by what we sell. Since 2016, LMA has experienced exponential growth, landing on the Inc. 5000 list among America’s fastest-growing private companies for five consecutive years.

We get the most out of our organic search results. We believe in SEO so much that we rely on it. It’s the lifeblood of our business.

And let this sink in: You likely wouldn’t be here without SEO. How did you find this page? With a Google search? If so, you’re an example of SEO working for us. Now, put it to work for your business.

 

Search Engine Optimization FAQs

Search engine optimization is more commonly known as its acronym SEO. Optimization is the basis of all SEO practices. Once your brand’s presence (website, content and social media platforms) is optimized across the internet, you increase its online visibility. Your website will find its way to the first page of the search engine results pages (SERPs). Your online customers will find your business much quicker too.

SEO is the practice of making changes to your online presence, particularly your website, making it more attractive to search engines like Google and Bing. Search engines crawl (or scan) your website to understand what it is about. The best SEO practices make sure it is easy for search engines to understand your website. SEO increases the quantity of organic website traffic and the quality of your site visitors at no additional cost. It doesn’t include any paid media or placement and it excludes direct traffic. With a robust SEO strategy implemented on your website, Google will identify it as an authority site and point users in your site’s direction.

There are subtle differences between the various search engines. However, you can usually focus on Google in your SEO strategy, since most of your target market will make use of this leading search engine. Also, the majority of organic traffic is from Google.

It’s advisable to employ an experienced SEO agency or expert and this cost should be included in your marketing budget. The amount you should expect to pay is aligned to the scope of work needed to ensure success. A digital agency or SEO expert will charge after considering the project scope and once you have presented your predetermined expectations. The average hourly rate of employing an agency or SEO expert is approximately $150 per hour.

Yes, you can – it takes a bit of know-how and learning by trial and error, but it’s possible to implement a basic SEO strategy across your website. However, SEO is time-consuming and to do it properly you need to consider both technical SEO and on-page SEO. What’s more, you will need to keep up-to-date with the algorithms’ changes to the various search engines.

There are three factors that directly impact your SEO ranking, even if you’ve only implemented a very basic search strategy on your site. The factors to be aware of are:

Page Load Time — If your website loads too slowly your visitors will bounce and likely go to a competitor’s website. Google (and all search engines) will rank your website lower because of a slow page load time. This is something to pay close attention as we draw closer to the major update confirmed by Google. The Core Web Vitals update in March 2021 will focus on three aspects that directly — and dramatically — impact user experience on your site. Page load time features in this update and is paramount to securing your ranking or reaching the top of the SERPs.
Keyword Selection — Your keywords must be carefully chosen so your website and pages are listed under the correct search terms your ideal customer is looking for.
Content Creation — If you create quality content on your website your audience will find your site quickly, easily and will stay on your site to learn more. This increases dwell time which boosts rankings on search engines.

Blogging helps to boost your SEO strategy across your site but only if crafted with optimization in mind. Search engines are looking for the content on your website that will sufficiently answer users’ questions. So, by creating and sharing high-quality and in-depth blogs that address pertinent topics within your industry, you’re likely to be identified as an authority source of the searched topic. With on-page SEO tactics, search engines will find your blog more easily.

SEO and pay-per-click or other paid media options work together to boost your website and position your brand as an authority in your industry or niche. SEO often gives you a far better return on your investment by comparison to paid media options. That’s not to say that SEO is cheap and easy; it takes a fair amount of time and resources to get it right but it’s long-term rewards are immense and sustainable. Most times, SEO and paid advertising will work together to provide the best results.

This is entirely dependent on your goals and the search campaign tactics you employ. Most SEO experts will estimate four to six months before you begin to see results. Bear in mind this is when you begin to see the results not when you achieve your identified goals.

SEO is a multifaceted practice that requires many different actions to be taken on a website for it to be optimized for search. Many people correlate SEO with high-quality content as search algorithms have highlighted content as an important ranking factor. Algorithms are looking for content that answers the users’ search intent. If your content speaks directly to your audience, your website will be served up to users by Google. But content alone isn’t good SEO practice. You need links from authoritative external sites pointing to your site in the form of a backlink and these external sites need to have a good domain authority score.

Also, best practice entails full blown on-page optimization which means optimizing your meta content, images and tags. And then, consider the technical aspect of SEO – does your website have great architecture? How’s the User Experience (UX)? Is it easily navigable? And have you made sure to link your pages internally?

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